Pathways2Solutions, Inc. develops marketing strategies and executes outreach campaigns for Veterans Benefits Administration (VBA), Outreach, Transition and Economic Development (OTED) in support of events hosted by Economic Development Initiatives (EDI). This contract includes building integrated, engaging brand experiences, building brand recognition and value through the development of:

• Marketing assets to include logos and collateral, and presentations
• Speeches for leadership
• VAEDI.com, the official EDI event registration page

Services include proposing tactical business and brand strategies to promote events, programs, and concepts. To ensure EDI conveys a unified message, the team writes event and presentation descriptions, good news stories resulting from events, and VBA senior leadership event scripts and talking points. We have provided consultative services, discussion of strategic resets, and delivered briefings for EDI leadership. Duties have also included comprehensive event reporting including writing executive summaries and after-action reviews, deploying post event assessment metrics, reports that reflect all analytics of audience and reach, venues and methodologies used to promote VBA programs and services and/or initiatives as identified by the Office of the Under Secretary for Benefits.