Marketing and Advertising
Offering innovative marketing and advertising, brand consulting, and audience segmentation
Pathways2Solutions, Inc. is a growth-focused company that assists organizations in developing a greater degree of impact with their programs and product development, communications, marketing, recruiting, and retention efforts.
We use a precision approach to problem-solving, which we achieve through innovative products and services. The solutions we provide include may include a mix of brand strategy, digital platforms, marketing collateral pieces, event talent management, communication strategies, and training and development programs.
Inspire your audience to take action through a compelling and comprehensive marketing mix. PW2S delivers fully packaged solutions including inventive strategies, smart timing, fresh ideas, and robust creative ideas.
Keep the plans fresh with regular consultation services about marketing your current organizational objectives and priorities. Regular communication enables us to build targeted programs, and helps with product and service development.
Create an educational program for your audience or employees. PW2S develops content, design, and layout for robust training programs. We’ve developed intranets with training guides that come complete with certificates for program completion, websites with interactive chat coaching programs, and much more.
Pathways2Solutions, Inc. helps leadership think strategically about the issues they’re facing, then creates a turnkey approach to addressing their greatest needs. Our past performance has included helping one government agency streamline their communication by developing procedural documentation and marketing collateral material. Through a promotional media tour, another government agency marketed their Veteran programs. We’ve also provided a 24/7 smoking cessation chat coaching program for a large-scale government website. A well-known, private-sector company was able to find highly qualified candidates through a Veteran hiring and training program we created for them. With every project, Pathways2Solutions, Inc. always has our client’s growth in mind.
With more than 40 years combined experience in the private and public sectors, we understand the responsibility your team carries. Your team doesn’t have to figure out this piece of it. We offer specialized solutions that assist with recruiting, production, work-force retention, brand development, and customer satisfaction.
EXPERTISE
At the heart of our strategy is creating experiences that enrich the lives of our clients’ audiences, while offering measurable results.
We deliver on point messaging to engage your core clientele to create a strong value proposition as part of the overall business strategy.
We develop custom logos, flyers, charts, graphics, illustrations, infographics, photo edits, collages, slideshows, GIFs, and animations that result in measurable success for our clients. We also write and edit copy for flyers, brochures, ads, and websites.
Pathways2Solutions, Inc. has in-depth experience developing powerful and effective multilevel displays, large impact booths (40’ x 40’ and larger), complex event collateral promotional materials as simple but effective tabletop displays, banner stands and environments, trade show promotional items, and interactive tools that engage attendees.
We provide national and/or regional media planning and buying services for a variety of channels, including digital (desktop, mobile, and social), direct mail, print, out of home (billboards, vehicle wraps, building advertising, bus stops, etc.), traditional and internet radio, and cable/broadcast television. Additionally, we also engage in non-traditional media such as events, job fairs, and other outreach vehicles.
Pathways2Solutions, Inc. has planned small to complex conferences with thousands of attendees. We employ talented, world-class speakers, presenters, and facilitators, as well as integrate digital and other emerging technologies to showcase the client’s message in a personal, positive, and memorable way. These events result in the audience taking action either at that moment, later during the event, or after they have returned home.
Pathways2Solutions, Inc. has extensive video production experience, which includes producing vast, award-winning multimedia communication, outreach, and PSAs for federal and commercial clients. Our creative team has substantial experience and expertise with interactive tools, design, photography, and videography, working with Fortune 500 companies like UPS and McKesson, as well as federal and high-profile agencies such as the Department of Defense, Veterans Affairs, and the Bureau of Land Management.
PAST AND CURRENT CLIENTS:
Founded in 2012 by retired U.S. Army Colonel Michael Jones, Pathways2Solutions, Inc. (PW2S) has become a recognized leader in media and marketing, military recruiting, Veteran experience, technological innovation, data science, and user experience modeling. Through Col. Jones leadership and expertise in national communications strategy and execution, PW2S has become renowned and respected for providing clients with superior-quality service and a sure path to achieving their strategic communication goals.